My name is Don Godfrey

I have created a few different Instagram pages since 2012. They have a combined following of over a million.  I will not only teach you the tips i used to achieve these numbers. But more importantly teach you the tools I have used to help my clients grow their personal brands.

4 years ago I quit my corporate job.  After 10 years I felt I could not grow in my present job. I felt this Social Media/ Instagram thing was going to take off.  My employers at the time told me they did not feel it would be important and still wanted me to focus on Craigslist to make sales.  For the previous 6 months my sales dropped because Craigslist's sales started to drop. I felt Instagram could be the next big thing.

I now help others in growing their brands and help them understand where social media can help them with their branding.

Class outline:

Branding:  What is your business about?  

• What are you doing today to stand out ?🔥

• What are you doing to get noticed??🔥

• What are you doing today to make your clients smile? 🔥

Social Media: Instagram is the strongest marketing for Hairdressers

• IG is your marketing tool.

• So how much is that photo valued after it is posted?

• Know your target audience when doing your posts.

• Realize on Instagram that 2 out of every 3 of your followers are in that category.

• People over fifty don't utilize Instagram as much as the younger generation does. That age demographic will be more focused on Facebook and Twitter.

Marketing:  Focus on your demographics and who you are attracting, are you Facebooking?

• 1. Its FREE 💸💸

• 2. It's a whole different generation on it.

• 3. It’s SEO but Instagram business is not

• 4. Its a website not just an app

• 5. You can get business reviews

Are you Engaging: You create the Engagement don't wait for them to say hello.  

• The Clients are basically sitting outside your window waving.  Either wave back or open the door and invite them into your Direct Message.

How to build content:  What are you trying to say to your clients?

• Do 80 percent stories vs  20 percent News Feed

Adams Federico:

Born and raised in California’s cultural hub, Adam Federico has created a niche for himself among craft hairdressings most practiced artisans. His skillset is broad, yet honed, and he counts Master Educator, Creative Director and Stylist as his defining roles.

It’s Adam’s background, rich with diversity, that has brought him to adopt the lifelong motto ‘Evolve or Dissolve.’ He lives by it: Never standing still, never becoming complacent and always reaching to achieve new goals. As an educator, he hopes to help his students to reach higher and farther than they ever thought possible.

As Adam’s student, you can expect to gain core, foundational skills that deliver unlimited behind-the-chair freedom. He educates with patience, kindness and compassion, gleaned from his experience as a yoga practitioner + teacher. But above all, he will guide you in falling in love with your craft – over and over again.

“Without the possibility of growth, there can be no (understanding). In reality, there is nothing in the universe which is completely perfect or completely still; it is only in the mind of men that such concepts exist.”

Session 1: Focus on Classic haircutting techniques working with pure shapes and focus on technique. All work will be done with scissor in classic pure form with any detailing through classic scissor discipline. Model will be finished and refined. Dialogue through session will surround terminology of anatomy, foundational theory, Suitability and Effective consultations working with points above.

Session 2: Focus on Salon contemporary haircutting, mixing shapes and techniques, Possibly utilizing disconnection and undercutting. Utilization of razor work mixed with scissor work dependent on Model(s). Dialogue through session will be keeping your salon work fresh and yourself inspired understanding strong technique and allowing yourself the confidence to push the boundaries within your work and your clients.

Hands on work session

• Mannequin work

Hands on session- led in a simon says manner, 1-2 haircuts focusing on strong shapes and techniques in a salon contemporary fashion. Emphasis on flat wrap blow drying, hot tool work, refining the shape and finishing.

Elevate your knowledge, sharpen your dexterity and master detailed-focus technique. Dive deep into modern interpretations of classic scissor cutting in this immersive course. Breathe creative life into your craft and honor the foundations. Ideal for artists of all skill levels.

Required tools for work session:

• Scissor

• Cutting combs

• Blow dryer with nozzle

• Flatiron

• Paddle brush

• Smoothing brush

• Denman 7 or 9 row classic styling brush

• Section clips 6 minimum

• Water bottle

• Pencil

• Note tab

The abc1 Cut course is devoted to the touchstone techniques used by Sassoon trained stylists and allows you the time and space to truly perfect lines, graduation, layering and their combinations. This course provides the very best foundation for boosting your skills and knowledge, where you will be immersed in hands-on practical work sessions and detailed tutorials from highly qualified instructors.

Cost $150

LEARNING FOCUS

• Demonstrations

• Practical cut sessions on live models

• Lines, graduation and layering techniques

• Classic Sassoon blow-dry techniques on mannequin heads

• ABC principles of cutting hair lecture

Participant must bring their own live model.

PURCHASE TICKET HERE

This event will have three different class options.

1. Skin Care with Lydia Sarfati   

2. Hair with Sassoon   

3. Nails with Nellie Neal

LYDIA SARFATI  2 different classes each 2 hours long.

1. “The Best Facial Massage: Relax, Rejuvenate, Renew!”
   
   Nothing works better than facial massage to lift and rejuvenate the skin.   Become equipped to perform a real workout for the face with Master Esthetician and Repêchage CEO Lydia Sarfati.  Here, she will present her world renowned facial massage techniques which incorporate European, Eastern and Modern techniques to provide the best in anti-aging, brightening and calming massage. Like a personal trainer, you learn about massage with personalized, targeted results. Your clients will enjoy the skin benefits of customized facial massage for every skin type in less than 30 minutes and leave looking and feeling restored!

2. “Younger-Looking, Beautiful Skin” – Antiaging facial neck and décolleté treatment
   You will learn how environmental exposure, genetics, hormonal and lack of sleep resulting in hyperpigmentation and wrinkles.  10 best ingredients for dark spots, fine lines and wrinkles. Provide sensory experience for your client to improve the wellbeing that will result in younger looking complexion. Learn most important steps to include in your professional facial  treatment. Scientific solutions for correct exfoliation, massage and electric modalities, such as galvanic current – provide an “injection without the needle” approach to produce plumper and smoother skin.

3. SASSOON ACADEMY 4 hour class with a lunch

   1. Color presentation by Kim Wallace

   2. Cutting presentation by Travis Smith

4. NELLIE NEAL  2 different 2 hour classes with lunch

   1. Upscale upgrades for your pedicure menu (2 hours)

• Advanced pre-cleanse technique

• Brush stroke techniques using mask brushes for application of product

• Towel wrapping technique

• Ambiance

• Guest experience

• Client consultation

1. 1. Flawless Finish Ombré Pedicure (2 hours)

• detailing using an electric file and diamond bits

• Perfect gel polish application

• Glitter ombré application

• Finishing touches

• Taking pictures of your creation for social media

Nellie Neal

2 classes each class is 2 hrs

Upscale upgrades for pedicure menu

• Advanced pre-cleanse technique

• Brush stroke techniques using mask brushes for application of product

Flawless Finish Ombré Pedicure

• detailing using an electric file and diamond bits

• Perfect gel polish application

• Glitter ombré application

SASSOON ACADEMY

Featuring:

Kim Wallace (color)   & Travis Smith (cutting)

an insight into the unique world of Sassoon education. While the emphasis is firmly on technical instruction, walk-on presentation models complement the step by step cutting, coloring and styling executed by the on-stage Creative Team.

LYDIA SARFATI

2 classes each class is 2 hrs long

1. “The Best Facial Massage: Relax, Rejuvenate, Renew!”Nothing works better than facial massage to lift and rejuvenate the skin.

“Younger-Looking, Beautiful Skin” – Antiaging facial neck and décolleté treatment
You will learn how environmental exposure, genetics, hormonal and lack of sleep resulting in hyperpigmentation and wrinkles.

Beauty Certified Education Association presents:  MN Educator Spotlight.

This is 2  two hour classes for a total of 4 Professional Practice Continued  Education approved by the Board of Cosmetology of MN.

9:30 to 11:30   First two hours of education:

Infatuation with Graduation : by Steven Lai and Keith Rutten

Steven and Keith will explore the complexity of the graduated haircut. We will take graduation down to the basics and "elevate" the shape with multiple techniques. We will explore various types and placement of graduation and adaptable finishing skills to create our finished forms.

Lunch is included (30-45 min)

Bobs and Balayage : by Brentt Flammang and Stephen Adams

2hr look and learn Why limit Balayage to long haired clients? Why can’t bobs join in the fun? Any length of hair is paintable! Learn how to give the natural look of hand painted highlights to your classic bob shapes. We will discuss how to free-hand paint graduated, layered, and blunt bobs. We will also learn two quick, trendy, and beautiful bob cuts to add to your repertoire. The Bobs and Balayage class will help you bring this time tested silhouette into the modern hair color age.

A great educational event, Scruples and Arrojo.  Discover how these two great educational companies can help elevate your career through education.  See a few of the tips and trick that you can encounter.  

SCRUPLES will demo:  For the cosmetologist to achieve a better understanding of the lightening process and techniques used to accomplish this.  An introduction of the different techniques incorporating using several types of lighteners at the same time.  The cosmetologist will learn using a balayage and babylights technique at the same time with multi-tonal results

Nick Arrojo and ARROJO master stylists this will be a  demo-only, two-hour seminar. It is an opportunity for hairdressers to come and learn about the ARROJO hairdressing method.  This session features live model demonstrations of contemporary techniques in scissor and razor cutting. The idea is to show the value of proper craftsmanship; shape modern creative hairstyles; immerse professionals in an award-winning culture of excellence and integrity, and display techniques stylists can use to improve their work with clients on the salon floor.

This class can be used for CEU for the State of MN

ARROJO Razor Fumdamentals 

• Hands on learning (full Day)

• Learn everything from how to correctly hold a razor to creating space, texture, and freedom in the cut and style

• Techniques include razor-cutting a one-length line, shaping a graduated razor-cut, and effective layering with your razor

• Learning razor techniques developed and practiced at ARROJO

Date:          Sunday August 19th 2018

Time:         10am to 5pm

Location:    ShairedSpace

                  700 Grand Ave Suite 100A

                  St Paul MN 55105

Cost:          $75 (discounted rate through BCEA)