BCEA_Slowdown-Proof_Book_Builder_One-Page_Checklist

BCEA Slowdown-Proof Book Builder

One-page checklist for hair, nails, and skin/spa professionals

Daily / Every Shift

☐ Greet with confidence and confirm the guest’s goal and budget comfort.

☐ Offer one longevity-focused option (hair/nails/skin) that fits today’s reality.

☐ Rebook using two clear choices: “standard schedule” or “stretch schedule.”

☐ Mention home care as a way to protect the investment.

Weekly Visibility

☐ Post 1 result photo/video with a short “why this lasts longer” caption.

☐ Post 1 education tip (maintenance, aftercare, or budget-smart upgrades).

☐ Share 1 behind-the-chair moment that shows your expertise and care.

☐ Carry and hand out business cards in everyday life.

Referral + Loyalty

☐ Ask 5 happy guests for referrals using simple, natural language.

☐ Track who refers and thank them promptly.

☐ Promote your referral offer (quietly, confidently).

☐ Highlight your loyalty/reward perk to consistent guests.

Schedule Health

☐ Review the next 14 days for gaps and open high-demand time blocks.

☐ Add 1 early/late option if your ideal guests need it.

☐ Use a short waitlist/cancellation text to fill same-week openings.

Service Menu Two-Lane Check

☐ Ensure you offer Value + Longevity options.

☐ Ensure you offer Consistency + Experience options.

☐ Make sure both are clearly described in your booking menu.